NextWealth Financial Advice Business Benchmarks Report 2025 - Report - Page 7
NextWealth Financial Advice Business Benchmarks Report / October 2025
Component 1:
Clients (the engine intake)
/
Overall con昀椀dence
Although 昀椀nancial advisers’ con昀椀dence in their ability to attract
new clients to the 昀椀rm has fallen slightly, nearly half (47%) of
respondents say they are working with more clients this year
than they were last year.
Figure 2:
Nearly half of 昀椀nancial advice professionals say they are working with more clients than last year
Q How does your personal number of actively advised clients compare to this time last year?
Sources for new clients
In 2025, as in previous years, most new clients (72%) come
from referrals, chie昀氀y via existing clients. 16% of these
referrals are generated by professional connections.
Younger respondents draw new clients from a broader mix of
sources including workplace savings businesses, events, digital
and traditional marketing.
14% of new clients are family members of existing clients.
We hear of 昀椀rms that are trialling targeted approaches, from
educational events for children and young adults to simpli昀椀ed
propositions for dependents. So far these remain modest
contributors to the pipeline.
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