NextWealth Financial Advice Business Benchmarks Report 2025 - Report - Page 11
NextWealth Financial Advice Business Benchmarks Report / October 2025
Underneath risk pro昀椀les sit complex behavioural drivers:
con昀椀dence, preferences and decision styles that shape how
clients understand and act on advice. For prac琀椀cal prompts,
see our guide to behavioural factors in the advice process.
Solutions & strategies
Con昀椀dence is solid in the investment strategies used to meet
client needs. Nearly half of 昀椀nancial advice professionals (46%)
are fully con昀椀dent in their 昀椀rm’s current mix of solutions, with
a further 39% somewhat con昀椀dent. Only 4% are not con昀椀dent
at all.
Proposition architecture:
CIP leads, CRP lags - especially at scale
A Centralised Investment Proposition (CIP) is now standard
for most 昀椀rms (80%), compared with 61% operating a
Centralised Retirement Proposition (CRP). We de昀椀ne a CRP
as a consistent, 昀椀rm-wide approach to retirement planning,
covering withdrawal strategy, fact-昀椀nding, income risk,
longevity risk, and capacity for loss.
Figure 8: CIP leads, CRP lags
Yes
Centralised
investment
proposition
Centralised
retirement
proposition
No
Our latest benchmarking (see our Guide to Running a CRP)
shows the biggest reported bene昀椀t of a CRP is business
ef昀椀ciency. A well-designed CRP codi昀椀es the retirement advice
journey end-to-end. By replacing many ways of doing things
with one agreed pathway, 昀椀rms can streamline processes and
reduce time spent on compliance oversight.
There’s an interesting tension this year: we would expect CRPs
to matter more in larger 昀椀rms, where consistent outcomes
are harder to achieve without centrally agreed processes and
practices, yet our survey shows larger 昀椀rms are less likely to
run a CRP.
Figure 9: Larger advice 昀椀rms are less likely to run a centralised retirement proposition
Q Does your 昀椀rm have a... CRP?
The likely explanation is that retirement at larger 昀椀rms is
increasingly delivered through CIP governance and process,
rather than a separate planning framework. Smaller 昀椀rms,
with fewer advisers, may also 昀椀nd it easier to agree and apply
a distinct CRP.
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